{"id":2158,"date":"2024-04-05T15:20:48","date_gmt":"2024-04-05T19:20:48","guid":{"rendered":"https:\/\/talkcounsel.com\/blog\/?p=2158"},"modified":"2024-04-05T15:22:04","modified_gmt":"2024-04-05T19:22:04","slug":"new-york-rebates-keeping-your-ads-honest-and-customers-happy","status":"publish","type":"post","link":"https:\/\/talkcounsel.com\/blog\/new-york-rebates-keeping-your-ads-honest-and-customers-happy\/","title":{"rendered":"\u200bNew York Rebates: Keeping Your Ads Honest and Customers Happy"},"content":{"rendered":"\n

Agnes loved drumming up business for her bakery, “Sugar Rush.” Eye-catching flyers boasted a delicious new cupcake \u2013 “Only $2 with mail-in rebate!” But Agnes sometimes worried customers felt misled. Were the rebates easy to get? What form would the money come back in?<\/p>\n\n\n\n

There are laws to make sure rebate ads are clear and upfront. This article will guide you, the small business owner, through the three things your rebate ads must say:<\/p>\n\n\n\n

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  1. True Price, <\/strong>Rebates<\/strong><\/a> Separate:<\/strong>\u00a0 Imagine you see a scooter advertised for “Just $50!”\u00a0 But wait! There’s a tiny line mentioning a mail-in rebate. The law says you MUST show the real price, like “$100 (with a $50 mail-in rebate)”. This way, customers know the upfront cost.<\/li>\n\n\n\n
  2. Cash, Card, or Store Credit?<\/strong>\u00a0 Agnes knew some rebates came as checks, while others were store credit. The law says you need to tell people how they’ll get their money back.\u00a0 Will it be a check they can cash at the bank? A gift card to spend at your store?\u00a0 Be clear so there are no surprises!<\/li>\n\n\n\n
  3. Redemption Fees? Tell Me Now!<\/strong>\u00a0 Sometimes, there are extra charges to get your rebate. Maybe you need a special envelope or pay for postage. The law says you have to tell people upfront if there are any fees to claim their rebate money.<\/li>\n<\/ol>\n\n\n\n

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    Recommendation: <\/strong>The Paperwork Tango: A Guide to MSAs, SOWs, Work Orders, and Change Orders<\/a><\/p>\n\n\n\n

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    Here are some examples to make things clearer:<\/p>\n\n\n\n