Category: How-Tos & Tips

The legal industry is constantly shifting and evolving, making it difficult for law firms to stay ahead of the competition and remain profitable. Having a good strategy in place is essential for success in this arena. One tool that can help attorneys develop a strategic plan is Porter’s Five Forces Model. Let’s take a closer […]

Word-of-mouth marketing is one of the most potent forms of marketing available. It’s also one of the oldest and least expensive ways to build a successful law practice. Even with the advent of digital marketing, more than three out of five clients still find their attorneys through word-of-mouth recommendations. Here are five ways attorneys can […]

It’s no secret that having a website is integral to marketing your law firm. But just having a website isn’t enough; you need to ensure that people know it exists and can find it online. That’s where backlinks come in. Backlinks are an essential element of SEO (search engine optimization). SEO helps to drive traffic to your site by […]

Running a successful law firm takes a lot of time and effort. You need the right people to handle client cases, manage your finances, and keep things organized. But what happens when you suddenly find yourself with too much work and insufficient staff? You can either try to take on the extra work or bring […]

The legal industry’s billing model has long been based on the billable hour. But in recent years, there has been a shift towards alternative fee arrangements (AFAs), in which firms charge a flat rate for their services. This change has been driven by several factors, including client demand for cost certainty and the need for […]

Scoping a legal matter is an important—and often overlooked—part of the attorney-client relationship. By taking the time to scope a legal matter, attorneys can ensure that they clearly understand the client’s goals and objectives and the work that needs to be done to achieve those goals. Additionally, scoping a legal matter can help attorneys avoid […]

As a lawyer, one of your most important relationships is the one you have with your clients. After all, without clients, there would be no need for lawyers! While it’s impossible to please every client all of the time, there are certain things you can do to build a strong, lasting relationship that is beneficial […]

One of the most important – and often overlooked – aspects of a successful law firm is its annual rates. Rate-setting affects not only a firm’s short-term profitability but also its long-term competitiveness and ability to attract the best talent. In this article, we’ll discuss how to optimize your rates for the most significant possible […]

The legal department is one of the most important divisions in any company. Many businesses would not be able to operate without a dedicated legal team. As technology continues to evolve, the legal department’s role must also change to keep up with the times. This article will discuss how legal departments are innovating in 2022 […]