Word-of-mouth marketing is one of the most potent forms of marketing available. It’s also one of the oldest and least expensive ways to build a successful law practice. Even with the advent of digital marketing, more than three out of five clients still find their attorneys through word-of-mouth recommendations. Here are five ways attorneys can use word-of-mouth marketing to grow their practice and attract new business.
1. Ask for Referrals: One of the easiest ways to start getting more word-of-mouth referrals is simply by asking your current clients for them. Not only will your existing clients be happy to help you out, but they will also likely recommend people who can benefit from your services. Furthermore, if you have provided excellent services, they will be even more willing to refer their friends and family members.
2. Use Social Media: Social media is one of the most powerful tools in a lawyer’s marketing arsenal. Not only does it allow you to reach potential clients, but it also allows those same potential clients to share your content with their friends and family members. Make sure that you are actively engaging with other lawyers and industry leaders on social media and utilizing social ads when necessary—this will help ensure that your message reaches as many people as possible. Plus, don’t forget about hashtags! It’s important to include relevant hashtags in your posts so that others can easily find them and join in on the conversation.
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3. Networking Events: Attending networking events is a great way to spread the word about your law practice and build relationships with potential clients. Networking events are also an excellent opportunity to build relationships with other attorneys, which can benefit referrals. When attending a networking event, strive to make meaningful connections with people and offer value in the conversations you have with them. This will help people remember you when they need legal advice or services.
4. Partner With Other Professionals: If there are certain professionals or businesses out there whose work complements yours—like real estate agents or financial planners—consider partnering with them so that both parties can help each other promote their respective businesses through word-of-mouth referrals and cross promotions (like offering discounts or giveaways). This is an incredibly effective way to reach new audiences without spending too much money.
5 . Utilize Testimonials & Reviews: People love reading testimonials from past customers because it helps them feel more confident about doing business with someone new —and lawyers are no exception. You should ensure that your website features positive customer reviews so prospective clients know what kind of service they can expect from you before contacting you directly. Also, try reaching out directly via email or postcard mailers asking former customers if they would be willing to write a review for you on Yelp or Google My Business page; this helps ensure that all prospective clients are seeing honest reviews than just relying on what’s posted online already.
Conclusion
As we’ve seen here today, there are plenty of different ways attorneys can leverage word-of-mouth marketing to grow their practices without spending too much money on advertising campaigns or expensive promotion efforts. From asking for referrals from existing customers, using social media strategically, attending networking events, and partnering up with other professionals in complementary fields, attorneys have various options for leveraging word-of-mouth marketing successfully and efficiently. So go ahead and get started –the results could be life-changing for your practice!
