When Businesses Change Hands: The Fate of Customer Contracts

Acquisitions mean change. Your customer contracts aren’t immune – get the facts.
by Christian Nwachukwu
February 25, 2024
Understand how acquisitions impact customer contracts. Learn about assignment, key clauses, and strategies for a smooth transition.

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Sarah, a seasoned executive at a mid-sized software company, stared at the startling news headline. Her company, a steady ship she helped build over a decade, was being acquired by a tech giant. Excitement battled with a swarm of questions. What about her team, the products they meticulously crafted, and those carefully negotiated long-term contracts with their biggest clients?

As the dust settled, Sarah realized understanding the legal implications for those contracts was critical for a smooth transition and to protect her company’s legacy. Understanding what happens to contracts during an acquisition is complex legal territory, but Sarah, like all savvy executives, was prepared to navigate those waters.

The Principle of Contractual Succession

When a company is acquired, the question of its existing contracts isn’t simply a logistical hurdle, it touches the core principles of contract law. Contracts are built upon the idea of mutual promises and obligations; but can these promises be automatically transferred to a new business owner?

The guiding legal concept here is assignment. In its simplest terms, assigning a contract means transferring the rights and obligations under that contract to another party. In general, most contracts are assignable, meaning they can be transferred upon a change in business ownership. This protects the stability of commercial relationships. However, the legal and practical implications are far from simple.

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Key Factors Influencing Assignability

Let’s dive into the factors that determine whether Sarah’s customer contracts will seamlessly transition to the acquiring company:

  • The Contract Wording: It all starts with the language of the contract itself. The most important thing to watch for is an ‘anti-assignment’ clause. This type of provision specifically bars the assignment of the contract without the other party’s consent. This is a safeguard many customers insist on. If an anti-assignment clause exists, the acquiring company will need to get customer consent before assuming the contract.
  • The Nature of the Contract: Sometimes, the type of service or product covered by the contract determines assignability. Contracts hinging on unique skills, personal trust, or specific supplier relationships might be considered too personal for automatic assignment. Think of a contract with a renowned artist – it’s unlikely a buyer could just substitute in another painter without the customer’s agreement.
  • State Laws: While general contract law principles apply, individual states can have their own statutes governing the assignment of contracts, and these can vary. It’s critical to understand the legal landscape of the state under which the contract was formed before determining assignability.

The Change-of-Control Clause: A Safeguard

Seasoned companies often anticipate ownership changes. They include what’s known as a ‘change-of-control’ clause in their contracts. This clause explicitly addresses scenarios like acquisitions. Sometimes, such a clause gives customers the right to terminate a contract if the company is acquired, even if it would otherwise be assignable. This offers customers power to reconsider the deal if they have concerns. Other change-of-control clauses may lay out procedures and conditions for the assignment to take place, creating a clear roadmap for transitions.

Types of Acquisitions and their Impact on Contracts

The way a company is acquired directly impacts the future of existing contracts. Let’s break down the key types of acquisitions:

  • Asset Purchase: Here, the buyer cherry-picks specific assets: equipment, intellectual property, maybe even customer lists. Contracts generally don’t automatically transfer unless expressly included in the purchase agreement. Careful negotiation is required to ensure any essential contracts are part of the deal.
  • Stock Purchase: In this case, the buyer becomes the owner of the target company by acquiring its shares of stock. Contracts stay with the company itself, as the legal entity remains intact. However, certain contracts might require the buyer’s approval to stay in force.
  • Merger: Two companies combine, resulting in a new legal entity. Contracts of both companies may become obligations of the new, merged entity. However, special attention should be paid to contracts containing ‘change-of-control’ clauses.

Key Considerations for the Seller

From a seller’s perspective, a proactive approach helps ensure a smooth transition and minimizes the risk of disruption to those all-important customer relationships:

  • Contract Audit: Before any acquisition talks, identify critical contracts, paying particular attention to assignment and change-of-control clauses. This knowledge puts you in the driver’s seat during negotiations.
  • Due Diligence: Provide the buyer with a clear overview of existing contracts during the due diligence phase. Transparency builds trust and prevents unpleasant surprises later.
  • Renegotiate or Consent: For contracts with roadblocks to assignment, proactively renegotiate or obtain consent from the other parties prior to finalizing the acquisition.

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Key Considerations for the Buyer

A savvy buyer will thoroughly examine the target company’s contracts as a crucial element of the acquisition equation. Here’s what a buyer should keep in mind:

  • Identify Core Contracts: Figure out which contracts are essential for running the acquired business. Are they for key customers, suppliers, or critical technology? Prioritize these contracts during review.
  • Assignment or Novation: Where assignment isn’t possible, the buyer should work on either getting express consent from the other party or entering into a novation agreement. A novation essentially replaces the old contract with a new one between the buyer and the original contracting party.
  • Renegotiate if Necessary: If the acquired contracts have unfavorable terms, particularly triggered by the acquisition itself, the buyer can attempt a renegotiation.

Practical Considerations: When Theory Meets the Real World

Even if contracts are legally assignable, that doesn’t eliminate the need for careful communication and negotiation in an acquisition. Here’s why:

  • Customer Relationships Matter: Customers often build relationships with specific companies for reasons beyond the contract wording itself. Trust, personal connections, and a belief in the company’s direction all play a role. Acquisitions can disrupt this. Proactive, transparent communication with customers is essential to alleviate concerns and retain goodwill.
  • Performance Risks: Even if a contract is binding, customers may worry about the acquiring company’s ability to perform as promised. Will quality remain consistent? Will the product roadmap change? Addressing such questions head-on is wise. Buyers need to emphasize their commitment and capability to meet (or exceed) existing contractual obligations.

To Wrap Up!

The fate of customer contracts during a company acquisition is a multifaceted matter. While the underlying concept of assignment offers a degree of predictability, nuances in contract wording, the nature of the agreements, state laws, and the practical realities of customer relationships all heavily influence the process. Companies involved in acquisitions must navigate this landscape with foresight. During contract drafting, it pays to anticipate potential future changes. Thorough due diligence should assess the risks associated with existing contracts. Lastly, clear communication and a commitment to honoring existing obligations are vital for maintaining customer trust throughout a change in ownership. Sarah’s story may be unique, but the lessons learned when businesses change hands resonate universally.


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